Campaign Development
Every product is known to be marketed. Marketing can take place through various sales channels such as, print media, TV, radio, cinema, web and various other non-print media.
In order to successfully position your product on the market, we design a sophisticated campaign for you. The foundation for such a campaign development is the knowledge of all distribution channels. These are subsequently analyzed and correspond to the requirements of the product. We then create a suitable concept for you. Through medium-term and long-term thinking, future-oriented scenarios are also being developed, according to which your medium- or long-term planning is aimed.
Campaign developments can also be used to consolidate and improve company images. In this case, preference is given to advertising measures specifically aimed at the company in general. Opportunities include, for example, fairs, advertisements in print and non-print media, as well as promotional activities.
Depending on your needs, we can create the right campaign for you to position your product or company even better on the market.
Advertising Photographs
Advertising campaigns are used to attract customers for products or services. The goals are the increase in sales and profits, as well as the strengthening of the company's image and thus the improvement of its own market position. Advertising campaigns are also being implemented to launch new products or services.
An advertising campaign is always based on a conceptual design (advertising planning). The following general conditions are defined in advertising planning:
* Promotion target
* Werbestrategie
* Advertising message
* Budget
* Measures and media
* Period
Advertising campaigns are usually temporary actions.
Image Campaigns
An image campaign is primarily aimed at improving the image of an organization (for example companies, associations, local authorities).
The image campaign is intended to positively influence the public image of an organization or person and to improve awareness, understanding and acceptance.
In the field of marketing and market research, the image is an influencing factor in purchasing decisions. In order to use the image in advertising to position companies, goods and services, one measures the degree of recognition as well as the popularity of the company or the products. Corresponding surveys (image measurement or image analysis) differentiate between knowledge, meaning and tendencies towards action.
Measures to improve the image are called "image care" or "image campaign". They can also confuse demanders (brand confusion) when they perceive the brand-based image as contradictory to the appearance of the brand in advertising or at the point of sale. Objects that have acquired a cult status can also do without advertising.
