Classic Advertising

A person reacts well to incentives. Advertising is concerned with the direct, indirect, as well as conscious and subconscious influence of man.

The aim of advertising is to address the needs of the human being through emotional as well as informative advertising messages or even arouse new needs. In order to create an interesting and appealing advertising for everyone, numerous aspects have to be considered.

In addition to the precise design of an advertising campaign, the choice of the advertising media comes first. After this election the commercial, the advertisement, the notice or even a survey is generated.

The distinction between different media differentiates between print media and nonprint media. Particular attention must be paid to the target group. For example, a product for teenagers can be marketed better on the Internet than in the local daily newspaper. Through the right choice of media, you and your company will get the most out of an advertising campaign.

Print Media

As print media, the classic information sources such as magazines and books, but also postcards, flyers, posters etc. are mentioned. Particularly numerous and almost unmanageable is the group of advertising and gray literature. This means publications outside the book and magazine market, such as university degrees.

Print media are paper-bound printed materials (as opposed to handwriting).

Examples of print media:
    •    Book, newspaper, magazine
    •    Maps (maps, maps, maps, postcards)
    •    Flyer, poster (not always as a publication)
    •    Improved ways to reproduce images


Non-Print-Media are publications on other carrier media than paper, for example on electronic data carriers, in which the information is held in various ways (mechanical, electromagnetic, photochemical).

Non-Print-Media includes radio, TV, the Internet, audio books and podcasts.